SM Module 1 – Social Media Marketing (SMM) Mastery Basic & Advanced Strategies

Course Overview

Understand why you must start using Social Media Marketing. Participants will learn what is Social Media (SM), Social Book Marking (SB), Blogs, Microblogs and how to effectively use Google, Pinterest, Twitter, Facebook, Instagram, LinkedIn, YouTube, blogs, PR releases and other social media tools to build a powerful online brand.

Social Media Marketing (SMM) Mastery Basic & Advanced Strategies

√  Social Media (SM), Social Book Marking (SB), Blogs, Microblogs Defined

√  Which SM and SB sites to use? Facebook, Twitter, LinkedIn, Technorati, YouTube, and others

√  Why you must start using SMM now!

√  Building a powerful profile

√  How to use Social Media to drive traffic to your web site

√  It’s All About Building relationships and sales with Social Media

√  Facilitating Follow and Share as a Social Media Strategy

√  Best Social Media strategies to use

• URLs, Profile, Friends search, groups
• Selecting social media – Criteria and strategies

√ Using Twitter effectively for business – Hands On

• Setting up a Proper Twitter account and profile
• Your Twitter Profile, Design and Background
• Twitter strategies and uses for business
• Create relationships – No selling allowed!
• Adding followers and using searches on Twitter
  • Search.twitter.com
• Tracking Twitter chatter about your business
• Twitter Tools for efficiency
  • Tweetbeeps
  • TweetDeck, HootSuite, Ping.fm

√ Using Facebook effectively for business

• Integrating Twitter, Video, Pictures in Facebook
• Adding Friends and basic searches
• Fans and Groups
• Applications and Timeline
• iFrame and the CCE Formula
• Social Plugins and other tools

√  Facebook, LinkedIn and other Necessary Social Media Sites

√  Blogs

• Create a Blog using Blogger.com
• Ping your Blog
• Integrating Twitter, video and pictures in your blog
• Add your blog to a blog network
• Where to get content for your blog

√  Social Bookmarking Basics

• Social Bookmarking sites selection
  • Delicious, Digg, and other Social Bookmarkins Sites
• Using SB sites – Strategies to Drive Traffic and Increase Rankings
• Social Bookmarking shortcut tools
  • Ping.fm

√  Google Local & Location-based Search Basics

• Merchant Circle, Yelp, Foursquare and other

√  Using Online Classified

• Capture pages vs. direct to your web site traffic
• Using Craigslist and Backpage.com successfully

√  Video and YouTube Marketing

• Video Social Media Integration and Use
• Embedding videos in your web site, Facebook or blog

√  Press Releases Online – Basic Strategies and Uses

• Sending an online press release using PRLog.com
• Sharing your Press Release with the internet world
• Answer “What”, “When”, “Where”, “How” and “Who”?

√  Article writing for content and web site traffic

• How to get content for your web sites, blogs or SM sites
• Become an expert by writing and submitting articles
• www.ezinearticles.com

√  Social Media Dos and Don’ts

√  Social Media shortcuts and tools for stress free updating

• Ping.fm, Pingoat, “PRLog Share”

√  The Social Media and Marketing Mind Map – Putting it All Together