SM Module 9 – Social Media Press Releases / Writing Press Releases

Course Overview

Participants will learn how to effectively use formats and templates to write and publish press releases to increase awareness of business activities and events. Using free, online press releases to increase traffic and get their websites ranking higher on Google and other search engines.

√ How to write an offline press release

√ PR before, during and after

√ Answer “What”, “When”, “Where” and “Who”?

√ Call to Action

√ Format and templates

√ Introduce the Press Release, send, then follow up for effectiveness

√ Build media relationships and maintain a database

√ Put your Press Release online for Search Engine Optimization (SEO)