SM Module 7 – YouTube & Video Marketing

Course Overview

Participants will learn the importance of using YouTube and other Social Media Video sites to get their business websites ranked high on the search engines. They will learn how to properly cross utilize video and other video sites and the option for creating video and promoting them on the web.

√ What is YouTube.com

√ The importance of marketing with video

• Online exposure
• Video trend and explosive growth
• Web site SEO ranking
• Event marketing
• Differentiate yourself from your competitors

√ Costs of creating videos

• Video on a budget
• Tools for creating videos

√ Integration with your web site or blog

√ Your own Youtube Channel