SM Module 4 -Twitter Strategies and Usage

Course Overview

In this module participants will learn the importance of Twitter as a communication and Search Engine Optimization tool. They will learn how to optimize their Twitter account for business branding and positioning and how to utilize shortcuts and updates to communicate effectively and reach potential clients and prospects.

√ What is Twitter

√ Microblog defined vs. Blogs

√ Twitter for website SEO rankings

√ URL Everywhere

√ Twitter Uses

• Tracking your competitors
• What are people saying about your business
• Customer service and feedback
• Keeping up with industry trends
• Building relationships
• Communicating with clients and employees

√ Using Twitter – The Twitter Interface

√ Customizing Twitter

√ Twitter Applications and Shortcuts

√ Q & A