SMM Module 2 –DIY-SEO – Do It Yourself Website Optimization Strategies

Course Overview

During this session participants will learn how to optimize their sites on the web, how to use meta tags, keywords, description, title, <H1>, <H2>, content, alt-tags in the construction of web sites.  Learn the basics of web site hosting, importance of marketing your URL and how to properly set up your web site.  Learn the use of keyword research and image optimization, content. How to, or not, work with a web designer. Website versus blogs, and Social Media optimization, and other important SEO topics.

√ Web site hosting defined – Servers, text files, prices, hosting options

√ Examining What Google Really Wants

√ Domain names and URL

√ Examine your web site to determine if it’s optimized for search engines

√ Keyword Research

√ The things that must be on your web site for SEO results

• Meta Tags, Keywords, Description, Title, <H1>, <H2>, Content, Alt-Tags

√ Text Content vs. Flash or Images

√ Using Google Webmaster Tools

√ Working with web designers and developers

√ Options for self-designs and control of your web site

√ The value and importance of valuable content and keywords

√ The least HTML you must know

√ Do’s and don’ts of SEO optimization

√ Websites vs. blogs

√ The importance of quality backlinks

√ Sitemaps and Privacy Policy

√ Other Important Topics for Proper SEO